Award for Best Social Media Campaign for Social Change
The World Social Media Forum, Jordan’s most influential gathering of digital media professionals, awarded Advvise the award for Best Social Media Campaign for Social Change. The campaigns, designed and implemented by Advvise for UN Women, leveraged the power of social media to tackle a crucial subject: women’s equal representation in the workforce, specifically in the peacekeeping and security sectors. The campaign amassed millions of views by using compelling narratives that focused on the immense contribution of women at work, including the many women working on the frontlines of Jordan’s COVID-19 response.