Revolutionizing Banking
When Capital Bank sought to disrupt the Jordanian banking landscape by launching BLINK — the First fully-fledged digital bank — it partnered with Advvise to help introduce the platform to the masses, particularly those who stood to benefit the most from its services: unbanked Jordanians, women heads of household, young people, and people from marginalized communities like refugees.
Advvise leveraged its ever-growing influencer network to deliver a truly impactful launch. In addition to handling the logistics of the launch, Advvise worked with high profile influencers in Jordan to introduce and promote digital banking to their followers, reaching almost 8 million accounts on launch.
